Wedding March to One’s Own Offbeat Drummer with Ariel Meadow Stallings (Episode 77)


Ariel Meadow Stallings is the proprietor of several “offbeat” sites about weddings, home and life, and families under the rubric Offbeat Empire. She started the wedding site in 2007 to promote a book on creative alternatives for brides, which built an audience hungry for much more of the same. She obliged and has been building her empire full-time since 2009.

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Show notes

Teresa Valdez Klein and Noah Iliinsky met through Ignite Seattle and got married during an event in May. My wife, Lynn, and I were married in a chapel at Fort Worden and had our reception in a former dirigible hangar (now a theater).

Ariel’s book is Offbeat Bride: Creative Alternatives for Independent Brides. My Economist article explains why people leave the 3,000th review on a popular book or item. Facebook’s director of product ranted about the trivialization of news.

Marisa McClellan runs the Food in Jars blog, and found her following of nearly 150,000 “likers” on Facebook resulted in 80 people seeing a recent post. Huh. She and I spoke last summer for the podcast. The Oatmeal is a popular webcomic; its creator is based in Seattle.

Offbeat Bride covered a wedding at reBar in Brooklyn, which shut down shortly afterwards. The article went up after its owner had been charged with tax evasion, and the site dealt with criticism rather superbly in the comments.

We ran an article in The Magazine about BuzzFeed’s use of images that they often don’t license, and discovered that their methods likely fall within fair use.

Co-working has become hot again. In Seattle, Office Nomads is the veteran shop and is expanding. Ariel and I met at We Work, a new high-end space for startups that’s quite affordable given the amenities. I’m looking into co-working at Ada’s Technical Books and Café, the owner of which I interviewed in a podcast not long ago.

(Photo of Ariel by Jenny Jimenez for Tugboat Yards.)