Walt Hickey is a data journalist who launched a newsletter for numeric nerds several months ago. He’s worked for Business Insider, FiveThirtyEight, and, currently, Insider (a sister company to BI), often writing about the intersection of culture and data: How we can understand movies, books, and social trends better through a filter of numbers, or how numbers help us understand the world around us better.
Numlock News is an outgrowth of something he did at FiveThirtyEight, giving him a leg up—with that publication’s support—in creating a freemium newsletter with bite-sized nuggets delivered daily to everyone, while paid subscribers get a weekly extra. We talk about his approach and the tools he uses.
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This episode is also brought to you in part by Disruptor-level patrons Philip Borenstein, Rob McNair-Huff, Bryan Clark, Ready Chi, and Patrick Weyer. You can become a patron of the show on a one-time or recurring basis, and get rewards like an exclusive enamel pin and being thanked in this fashion!
My story on gendered rejection of technology for The Ringer
Walt’s Best Stuff page
Substack, the company Hickey uses for his newsletter and collecting subscription fees